Education

University of South Carolina, Columbia, SC May 2024

Bachelor of Arts in Mass Communication and Journalism; Minor in Studio Art

GPA: 3.7/4.0

Cum laude

Experience

Social Creative Intern

MZ Wallace | New York, NY

October 2024- Present

  • Assists in pre-production and post- production of photoshoots through sourcing props, coordinating materials.

  • Contributes to the making of TikTok and Instagram content through shooting, editing, and the origination of ideas.

  • Assists in influencer research and outreach for PR gifting and potential partnerships.

  • Develops comprehensive decks and mood boards to effectively organize and present potential ideas and inspiration for the team.

  • Gathers and analyzes social media metrics using Dash Hudson, presenting insights in social team meetings to inform strategy and performance discussions.

Design Intern

Parker & Company Designs | Southport, CT

May 2023- August 2023

  • Worked directly with Parker Rogers, the owner of the interior design firm, to assist in daily operations, including organizing and maintaining fabric and wallpaper samples, attending and contributing to daily team meetings, and preparing detailed quotes for clients.

  • Efficiently managed the organization and filing of design materials, ensuring easy access and retrieval, to enhance workflow and project turnaround times.

  • Learned to understand and align with clients' design goals and visions to ensure that their priorities were met.

  • Assisted in preparing client quotes, providing accurate estimates and contributing to clear and effective communication between clients and the design team.

Intern

AMOI Weddings | Columbia, SC

April 2022- August 2022

  • Assisted directly in planning, coordinating, and executing various aspects of weddings to ensure preparation and event organization.

  • Facilitated an efficient guest reception process to improve the overall experience for wedding attendees.

  • Addressed and resolved issues with professionalism and composure, contributing to a positive and stress-free environment for both clients and guests.

University Experience

Capstone Portfolio Development
  • Reviewed and revised projects completed in prior courses by analyzing their strengths and weaknesses.

  • Reflected on aspects that felt successful and what areas might have benefited from further development.

  • Transformed initial projects into more refined and impactful pieces to prepare for the final portfolio, ensuring that it meets high standards of quality and professionalism.

Alpha Chi Omega Sorority
  • Assisted in organizing or participating in community service projects and philanthropic events to support local and national causes.

  • Provided mentorship and support to fellow members, helping them navigate both personal and academic challenges.

  • Edited and streamlined chapter communication methods.

  • Improved connection with over 500 recruits through better communication channels.

  • Gained valuable skills in leadership, strategic planning, and effective communication.

Technical Skills

Dash Hudson, Photoshop, Illustrator, Indesign, Premiere Pro, Bridge, Adobe XD, Canva, Capcut, Microsoft Office

Contact Me

EMAIL

PHONE

groff_maelani@icloud.com

+1 914-330-4049